A Ham Hijinks staff report
CHOUJIAN, China — Taking a cue from a popular Coca-Cola trend, Pofung has announced a new branding effort. But, it’s left at least one ham disappointed.
“Our radios cost about the same as a soft drink, so we thought we would try it,” Pofung executives said in a news release.
The company says they hope that ham radio operators will consider buying the inexpensive radios in bulk, too. New advertisements will encourage customers to “share a six-pack with your club.”
Some ham radio operators aren’t impressed, though. “I can’t find my name on one,” said Johnson Longfellow, W7XXO.
Look for the personalized Pofungs at ham radio stores in the U.S. and U.K. next month.